Direct answer
Top Bid is the highest listed potential buyer bid for a specific category and ZIP code. It is not a guarantee of payout — the actual result depends on whether the top-paying buyer is available, whether the call meets that buyer's rules, and current campaign conditions. Coverage lists indicate potential availability, not certainty.
Why Top Bid is not a payout
The top buyer may be at capacity, out of budget, out of hours, or the caller may not meet that buyer's qualification rules. In that case the call routes to the next-best buyer, if one is available.
Weekend coverage
Coverage is often reduced on weekends because fewer buyers accept calls during those hours.
FAQs
If Top Bid is $100, is my payout $100?+
Only if the call is sold to that top buyer and it meets their rules. Otherwise it may pay less or not at all.
How often does coverage change?+
Coverage does not change a lot day-to-day, but buyer availability changes throughout every day.